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Articles tagged with: TIVO

Exploiting the Captive Audience

September 16, 2010 – 5:03 pm | 10 Comments

In the absence of online ad skipping technology, marketers not exploiting the captive online video audience are missing a great opportunity, especially given the targeting, measurement, and other advantages inherent in the Web.

Thanks, TIVO! Love, Web

April 2, 2010 – 6:02 pm | 3 Comments

Online video has fast become a MORE interruptive and effective medium than television! And few would have predicted that!

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The Real Health Care Revolution: Where Are the Pitch Forks and Torches?

One of the great communications gurus said something to me that I have thought about my six years in and around the online health space: “It never ceases to surprise me,” he lamented, “common sense just isn’t that common.” The common sense of our worlds seem clear to me. Everyone is a health seeker; everyone [...]

#hcsmvac is Building Immunization Awareness with Social Media

August is National Immunization Awareness Month, in case you weren’t aware. A couple months ago, my friend, Dr. April Foreman, introduced me to an impromptu group of health advocates who were all interested in the practical application of social media to raise awareness around immunizations. The group has been organized using online tools, and picked [...]

Diabetes survey shows experienced patients taking an active role in health care

People with diabetes on MyDiabetesCentral are experienced treaters who prefer pens and pumps to syringes and rate reading discussion forums and interacting on facebook as their top online activities. We asked about treatment choices, insulin, and online habits in our 2011 diabetes audience survey conducted in May and June. We invited our diabetes newsletter subscribers [...]

Honoring Thousands of Points of Light, and the Point of Light Who Made It Possible

It is a once-a-decade kind of gathering – four living ex-Presidents in one room to celebrate one of their own. Monday night, HealthCentral had an opportunity to help underwrite one of these rare moments, supporting an epic fundraiser and tribute by the Points of Life Institute to President George H.W. Bush. The event featured Presidents [...]

New, Exciting Navigation Changes

Guest post by Tony Via, Senior Product Manager Over the past few years, we have worked hard to establish a safe and trusted environment for you to find health information easily and connect with each other as you navigate through your individual patient journey. And we know that no journey is the same… With that, [...]

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Articles tagged with: TIVO

Be Social »

The Real Health Care Revolution: Where Are the Pitch Forks and Torches?

Got Tech »

#hcsmvac is Building Immunization Awareness with Social Media

Numbers »

Diabetes survey shows experienced patients taking an active role in health care

On the Hill »

Honoring Thousands of Points of Light, and the Point of Light Who Made It Possible

The Buzz »

New, Exciting Navigation Changes

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