40 percent of people get sunburned on purpose
Despite the fact that 90 percent of the respondents to a recent survey acknowledged that getting sunburned can lead to cancer, four in 10 of them said they have allowed themselves to burn on purpose to "deepen" a tan. In fact, according to research from Macmillan Cancer Support, one-quarter of those surveyed felt that getting a burn was the only way to get a tan. Doctors says that ending up with a painful sunburn even once every two years can triple the risk of skin cancer.
Younger people – aged 18 to 35 – were more than twice as likely as their parents to think that getting burned was a fast way to get tan. And men were nearly twice as likely as women to not use any suntan lotion when soaking in the sun.
The researchers, who surveyed 1,000 U.K. residents about their practices in the sun, expressed concerns about their findings. Malignant melanoma– the most serious type of skin cancer – is on the rise in many countries. In the U.K. about 35 people are diagnosed with the cancer every day.