Coca Cola weighs in on obesity
As local governments in the U.S. consider cracking down on high-calorie, sugar-sweetened beverages, such as soda, the soft drink industry giant Coca-Cola has launched its first TV advertising campaign addressing obesity. The two-minute spot reminds viewers that “all calories count, no matter where they come from” and also highlights the company’s commitment to providing low-calories alternatives to its high-calorie sodas.
Future ads from Coca Cola will demonstrate specific ways to burn off the 140 calories present in one can of regular Coke.
The company insists that the ads are not any kind of damage control in response to criticism of the soft drink industry in recent years. Rather, according to Coca Cola officials, they’re part of an effort to raise awareness about obesity.
Sourced from: BBC News, Coca-Cola addresses obesity in TV advert
Can Twitter help you lose weight?
The best ally you have in your weight loss efforts may be your smartphone. A study published in Translational Behavioral Medicine found that people enrolled in a six-month weight loss program who post updates to Twitter on their progress lost, on average, 2.7 percent of their body weight over six months.
The participants and their trainers sent out a cumulative 2,630 tweets throughout the study period. About 75 percent of the tweets detailed ways that the participants used the information they learned during informational podcasts to adjust their daily behavior. The participants used tweets to support each other. Their trainers also sent regular tweets of encouragement.
The study’s authors suggest that Twitter and other social media outlets could provide crucial real-time support to people attempting to lose weight in a cost-effective way.
Sourced from: Medical News Today, Using Twitter Helps People Lose Weight
Strawberries, blueberries protect heart
Think of them as natural and delicious stents. Research from the Harvard School of Public Health has found that three servings of blueberries and strawberries each week could cut a woman’s risk of heart attack by about a third.
Heart attacks are a caused by a buildup of plaque in the arteries that hinders the flow of blood to the heart. The particular variety of flavonoids found in blueberries and strawberries can actually help to dilate the arteries and counteract that plaque buildup.
Researchers chose blueberries and strawberries for the study simply because they are popular fruits and easily incorporated into a balanced diet. Other fruits could have similar artery-dilating effects.
Sourced from: Science Daily, Strawberries, Blueberries May Cut Heart Attack Risk in Women