Coke Backs Research That Ties Obesity to Lack of Exercise, Not Diet
Coca-Cola is reportedly providing financial and logistical support to scientists involved with an organization that promotes research suggesting that America's obesity problem has more to do with a lack of exercise than with unhealthy diets and consumption of sugary drinks, according to a report in the _New York Times. _
Health experts have warned that the group is attempting to shift the focus away from research suggesting that frequent consumption of sugary drinks can lead to poor health and a greater risk of developing type 2 diabetes. This comes at a time when more state and local governments are looking at imposing taxes on sugary drinks. In the last two decades, consumption of full-calorie sodas by the average America has dropped by 25 percent.
According to the New York Times report, Coke donated $1.5 million last year to help start the organization, known as the Global Energy Balance Network. It has also previously invested in various projects by two of the organization’s founding members.
Scientists working with the nonprofit group said that Coke has no say over their work or message. They contend that most of the science on obesity is fixated on what people eat and drink and doesn't place enough blame on how little Americans exercise.