FDA Steps Up the Fight Against Kid-Friendly E-Cigarettesby Diane Domina Senior Content Production Editor
The U.S. Food and Drug Administration (FDA) has enacted a number of measures to prevent the sale and marketing of e-cigarettes to kids and teens. The agency issued more than 1,300 warning letters and fines to retailers who sold vaping products to minors in a nationwide, undercover campaign conducted online and in brick-and-mortar stores from June through August. According to the FDA, these actions are part of the largest coordinated enforcement effort in its history.
E-cigarette use in young people has reached epidemic proportions in the United States, largely as a result of retailers violating the law. Most of the violations revealed this summer involved the illegal sale of five products — Vuse, Blu, JUUL, MarkTen XL, and Logic — which make up more than 97 percent of the U.S. e-cigarette market. Within 60 days, manufactures of these products must submit a plan to the FDA outlining how they intend to address the widespread access to and use of their products by young people. Failure to comply could result in the removal of some products from the market.
FDA Commissioner Scott Gottlieb, M.D., stated that the agency is exploring several options to address the seriousness of this growing problem. Policy changes, additional civil and criminal penalties, and a sustained campaign to monitor and prevent e-cigarette sales in retail stores are all being considered.
Sourced from: FDA