Men more helpful to women in high heels
Need help with chores or moving furniture from your male partner? It might be time to break out the stilettos, according to a study published in the Archives of Sexual Behavior. It found that men respond more quickly to women when they are wearing high heels than when they are wearing flat shoes.
The study looked at four experiments: the first experiment included 90 men and analyzed their responses to a young woman, wearing eithrer flat shoes or high heels, to complete a survey on gender equality. The second experiment included 180 women and 180 men, with four women wearing either flat or high heeled shoes asking participants to complete a survey on local food habit consumption. The third experiment analyzed helpfulness of 180 men and 180 women when a woman dropped a glove in the street while wearing high heeled or flat shoes. The fourth experiment took place in a bar, where the behavior of 36 young men toward women wearing either high heels or flat shoes, was analyzed.
The first three study results showed that men were more likely to help women when they were wearing high heels. In the last experiment, men were more likely to approach women in a bar who were wearing high heels. In all experiments, the type of shoe did not affect how helpful other women were.
The study’s author, Nicolas Guéguen at the Universite de Bretagne-Sud in France, suggests that men tend to associate women who wear high heels with sexual intent because high heels are sexualized in the media. He also postulated that women in heels are more attractive to men because wearing them changes their gait. He conceded, however, that these are only theories and that more research needs to be done.