#MeToo Prompts Millions More Google Searches for Sexual Harassment Info


During the eight months following the launch of the #MeToo movement in October 2017, as many as 54 million related Google searches were recorded in the United States – up to 86 percent more than usual. Researchers at the University of California, San Diego, monitored and analyzed search activity, and also found that online searches related to reporting and preventing sexual harassment and assault rose during the same time period. Their study was published in JAMA Internal Medicine.

Researchers analyzed searches that included the word “sexual” with the words “harassment” or “assault” from January 2010 through mid-June 2018. In a sub-set of these searches, they also included the words “report” or “reporting” and preventive “train” or “training.”

From October 2017 to June 2018, searches for sexual harassment and/or assault reached record highs, and searches related to reporting and preventive training for sexual harassment and/or assault were 30 percent and 51 percent higher, respectively.

Sourced from: JAMA Internal Medicine