New Year's Resolution No. 1: Quit Smoking
The U.S. Food and Drug Administration has announced a new adult smoking cessation education campaign called “Every Try Counts.” This campaign specifically targets smokers between 25 and 54 who tried to quit smoking within the past year but were not successful.
This program underscores the health benefits of quitting smoking and aims to encourage smokers to quit through messages of support displayed in and around gas stations and convenience stores. These retail establishments typically feature cigarette advertising and often contain a number of smoking triggers.
The two-year campaign launches in January 2018 throughout the United States. It features print, digital, radio, billboards, and other ads, as well as EveryTryCounts.gov, a website created by the FDA in partnership with the National Cancer Institute to provide resources and tools to help smokers quit. The American Heart Association, American Lung Association, and Truth Initiative have also pledged resources to the campaign.