Pepsi dropping artificial sweetener
Beginning late this summer, Diet Pepsi will no longer contain the artificial sweetener aspertame. PepsiCo made the decision to replace aspertame with a different sweetener apparently in response to consumer concerns and dropping soda sales. According to the Food and Drug Administration (FDA), more than 100 studies have found aspertame to be safe.
PepsiCo acknowledged that the decision is not based on science and that "decades of studies have shown that aspertame is safe." But with Diet Pepsi sales in the U.S. dropping by more than 5 percent last year and almost 35 percent over the past 10 years, the company decided to respond to negative consumer perceptions of aspertame by replacing it with a sweetener called sucralose. The change will occur only in the U.S. market for now, and only in Diet Pepsi, not other PepsiCo diet sodas, such as Diet Mountain Dew. . ,
Aspartame has been a controversial ingredient for years since it was approved for use in the 1980s. It’s 200 times sweeter than sugar, but contains fewer calories. Some reports had suggested a link between aspertame and cancer but a 2006 study found no such connection.