Stronger sexual impulses make men cheat
Men are more likely to cheat than women because they have stronger sexual impulses and not because they have weaker self-control, according to new research.
Researchers from the University of Texas at Austin and Texas A&M University conducted two separate experiments aimed at determining how both men and women react to sexual temptations.
In the first experiment, participants—including 70 men and 148 women–were asked to think about a member of the opposite sex whom they deemed attractive but “unavailable” or “incompatible.” They were given a survey that measured strength of sexual impulse, attempts to control the impulse and resultant behaviors.
Results from the first experiment showed that men reported stronger impulses and acted on the impulses more than women did; both sexes, however, showed the same amount of self-control.
In the second experiment, researchers conducted a study on 326 men and 274 women. They were each shown computer images of “desirable” and “undesirable” individuals of the opposite sex. Some participants were asked to reject desirable partners and accept undesirable partners, and others were asked to do the opposite.
Results from the second experiment showed that men experienced a much stronger impulse than women to accept the desirable partners, even when they were asked not to. As in the first experiment, however, both sexes showed the same amount of self-control.
The findings, published in Personality and Social Psychology Bulletin, suggest that men do not have a poorer ability to control their responses relative to women. Rather, men demonstrate a stronger sexual impulse, which makes them more likely to succumb to sexual temptations, said researchers.