Lucy Maher is an accomplished journalist with a 20-year track record of connecting sophisticated audiences with ideas through creative storytelling. Her writing has appeared in The Wall Street Journal, Washington Post, The Los Angeles Times, Chicago Tribune, AdWeek and Four Seasons Magazine, and on sites such as CNBC.com, SELF.com, Refinery29, and Trulia.com. Her branded content writing has appeared on behalf of many brands including The National Association of Realtors, Hilton Hotels, FitBit, Discover Card, Citizens Bank and Clinique.
Before establishing her freelance career, she served as Digital Director at SELF Magazine, overseeing Editorial and Social Strategy, and Product, and managing a team of six editors and producers. Prior to that, she launched a 16-site sponsored content strategy as Executive Director at Hearst Digital Media, and oversaw print and digital lifestyle coverage as Executive Editor at Forbes Media. Additional staff roles included senior editor positions at People.com and Ladies’ Home Journal.